Heart-Check Mark Non-Certifiable Products
The Heart-Check Food Certification Program does not certify:
- Alcoholic beverages
- Candy and confections
- Desserts, including:
- All cakes (including angel food, chiffon and sponge cakes; cheesecake; pineapple upside-down cake; fruit, nut and vegetable cakes; Boston cream pie; and cupcakes)
- Brownies
- Candied fruit
- Coffee cakes
- Cookies
- Crumb cakes
- Custard, pudding, gelatin
- Doughnuts, Danishes, sweet rolls, toaster pastries
- Eclairs and cream puffs
- Grain-based dessert bars, such as fig bars
- Ice cream, ice milk, frozen yogurt and sherbet; frozen flavored ice and pops; frozen fruit juice bars; gelato
- Pie filling
- Pies, cobblers, fruit crisps, turnovers and other pastries
- Dietary supplements
- Diet-branded and weight-loss products
- Foods containing partially hydrogenated oil (trans fat)
- Medical foods
- Meal replacements
In addition, a product may not be eligible for certification if:
- It does not align with American Heart Association diet and lifestyle recommendations.
- Government regulatory requirements limit the use of a heart symbol in the product category.
- Program nutritional requirements have not been developed for the category.
- The product is produced by a tobacco company or subsidiary of a tobacco company.